Posted tagged ‘celebrity perfumes’

The Cologne Wars

October 17, 2012

The fragrance industry has turned into a celebrity playground as the stars cram containers with their odours. Just about any top female star you can think of has a perfume named after her. Think Shakira (above), think Kylie, think Mariah Carey, think Kim Kardashian, think Beyonce, think Miss Piggy and her Moi brand (this is true, by the way).

I’ve always wondered what role, if any, the celebs play in the process of making the aroma. Do they ask for certain elements or a particular smell? Do they like the finished product or is it all a cash cow? Would they be smelt dead wearing their perfume?
Then there are the buyers. Would you buy a perfume just for the name? The smell must be the most important thing. You don’t buy the brand because of the packaging, why should the name make any difference. Buying Maria Sharapova’s signature scent (left) isn’t going to make you serve up an ace. And what happens when the star’s time in the spotlight has faded, you’ll be left with bottles of washed-up has-been whiffs. You can’t wear it anymore. Imagine being at a party and someone asks what that you’ve got on and you say, Susan Boyle.

None the less you know you’ve arrived when your smell is on the shelf. Male stars also have Aftershaves named after them. I’m patiently waiting on one of the big fragrance houses giving me a call to see what kind of smell I’d like in the JW10 Aftershave.

After much consideration I’d tell the perfumery company to include the following ingredients: chicken tikka, lettuce, tomatoes, peppers, red onions, BBQ sauce. Now I know that sounds like a sandwich but it would also make a good aroma. Men would go to town splashing this nectar all over, as the saying goes. I considered adding cola to the mix though I might then get carried away and start drinking the stuff.